Remember Zohan Dvirr, who was considered one of the most effective Mosad agents’, but in the long run really wanted to… cut people’s hair and make them silky-smooth? If not, then you’d better catch up with “Don’t Mess with the Zohan”, as the story brings pretty to what is nowadays called customer’s experience. And it is […]
What Zohan Dvirr Tells us about Customer’s Experience? Read More »
Have you ever wondered what makes people buy premium segment goods, which face value doesn’t reflects its premium price? Can a company making natural juices be entrepreneurial, responsible, commercial and generous? It looks that companies incorporating standing for right causes in day-to-day decision making and including social responsibility in strategies can work out decent profits.
Have you watched Back to the Future, or maybe the right question is have you watched Back to the Future thousand times ? You must admit that there has always been something really entrepreneurial about Marty McFly, not only when he was singing Johny B. Goode in front of audience hearing rock and roll for the
The Next Big Thing Read More »
You may think that incorporating large company practices into growth of your emerging organization offering minimum viable products is not very business-wise approach. But what if there are large, profitable companies, active on highly competitive markets, which actually work like start-ups? Take a look at Southwest Airlines – low cost aviation business player, which is
So you got an idea to set up a business, to be so successful that Clients will not only be satisfied but seriously stroked with how good you your people and tell about it to strangers spotted in the streets. This is the moment you spotted it refers not only to you, but also
First Who, then What Read More »
You took part in networking event and you swiftly closed the conversation with magic phrase “I look forward to following up.” But what it actually means, and why it’s so important today? You don’t have to read “The McKinsey Way“, “The McKinsey Mind” or “The McKinsey Engagement” to find out that simple, traditional “thank you
What’s Big Deal about Follow-up? Read More »
To develop your company you need more successful deals closures. You already know that marketing is not fat, but muscles, but how to generate more deals if your promotion budget is tight? The answer is networking – a buzz word, in business context shall be defined as making connections enabling building long term relations with
Networking for Networking Buzzword Haters Read More »
Whitehead once said that whole European philosophy is a series of footnotes to Plato. Having studied hundreds of books on contemporary management one may came to a conclusion that they consist of footnotes to Peter Drucker, and his intellectual output encapsulated in “Management” from 1970’s. Drucker is not only father of remark that business has
How to Change a Start-up into a Corp-up? Read More »
Looking for business partners, mentors and coaches in your start-up journey ? Or maybe you’d like to become one ? Why don’t you take a look at hundreds of advertisements in jobs section left by start-ups being accelerated by Google co-working spaces? Google Campuses enabling creative synergy of start-ups are part of Google for Entrepreneurs initiative actively
Don’t Dream about Conquering the World, just Do it. Read More »
Are there any public sources of start-up activity co-financing right here, right now? What has European Commission to do with co-financing of promising, innovative and disruptive ideas? It looks that there is positive answer for both of these questions. Registered start-up at the beginning of their venture fall under definition of Small and Medium Enterprises
What is in EU money for you? Read More »