Basing on own experience of participating in Professional MBA in Entrepreneurship & Innovation at WU Executive Academy in Vienna, Austria I can openly admit that it is internalization of students and professors and unconventional teaching methods, which make MBA studies unique experience. What you shortly observes is that you substantially change the way you analyse business, makes decisions and your network of contacts starts growing exponentially.
Brand new campus reminding “city inside the city”, endless business-mixer events with distinguished guests from business and start-ups world are what complements to core classes delivered by professors teaching also at global business schools or managing directors of strategy consulting power houses.
On pretty critical path of “mastering creative destruction” at WU Executive Academy I learned that real business strategies are definitely not what companies communicate at their websites, that if you don’t have data enable to decide clearly, it’s the skill of building “well-educated guesses”, which is essential, that story-telling communication with allegories and metaphors is the way to win minds and heards of your audience and make speeches convincing and memorable. Fortunately you can learn here these a lot.
What I gained from meeting guest speekers in between the classes in events organized for us is that there are more than financials that makes companies profitable, it’s more than brand positioning makes them desirable and far more than design that makes them beautiful. It was also eye-opening how successful companies went through crises and were able to turn threats into opportunities.
Having already finished half of core business classes I have still remaining part of them to master by preparing to classes in pre-modules, actively contributing to core classes and delivering post-module assignments, incl. comprehensive group assignments. There will be also international residency in Boston, USA this year, and series of entrepreneurship and innovation specialization subjects and writing and defending the master thesis in the next one.
Curriculum and classes never bore, the cookbook of methods here includes virtual bridging courses, drilling down case studies in teams, presenting in front of classes, decision making games, role playing, critical discussing or self-reflecting on concrete matters in your professional context.
Being considered as experienced in running various business initiatives and doing management consulting for a profession, or having graduated from PhD studies in Economics before I joined MBA programme I can frankly say that joining WU Executive Academy was one of the best development decisions I made ever and kind of investment which pays out immediate dividend.
It’s also kind of fun to do things with fellow students, who are entrepreneurs by profession or spirit and come from Americas, Africa, Asia, or Europe. And if you are enough with classes you can always go to ball in imperial style and swing from the chandeliers with them 😉
Should you like to know more about the programme reach out directly to programme managers or to me.
Dzida !
